Are You An SME?

Are You An SME?

By Martin Buckland

Career marketing is hard! People find it difficult to talk confidently and eloquently about themselves. A job search is a stage in life where you have to become bold, brassy, and somewhat bombastic without going over the top. It’s a time to make a statement about yourself to prove you have the knowledge, background, and education to fit the particular needs of the potential employer. Your expertise has to grab attention first and foremost.

How can you entice the reader to call you for an interview?

Make yourself an SME, Subject Matter Expert. We all have a wealth of talent. We also have a niche, function, or specialty where peers or management consider us to be an expert and would seek our knowledge and opinions.

As you proceed through a job search, perceive yourself as an expert. The word expert is very luring to a future employer. They are seeking an expert in a wide variety of disciplines. It’s all about branding, and giving you the value add above your competitors in the search.

I have portrayed many of my clients as SMEs. Several have felt uncomfortable with this concept but have supported my recommendation. It has reaped significant dividends for them.

For example, one of my clients quite clearly from the moment I first met him made it obvious that SAP was his forté. This application stood out from all his other software knowledge. During the initial interview he gave me the impression that he knew certain SAP modules inside out. Nowhere in his resume did it say anything about the particular modules he spoke so positively about. In fact, the word SAP was buried in the jungle of IT acronyms and was only mentioned three times in the two page document.

My client had been distributing his resume through many channels for 17 months with very limited success and culminating in only 2 interviews, well outside the realm of his SAP expertise.

In writing his resume, I branded him as an SAP expert as follows:

44 Sandy Way, Oakville, Ontario L6M 3T6
Phone: 905.515.3333
Cell : 416.888.9999
E mail:






 This says it all! How striking to the eye is this? If you were seeking a SAP professional, would you read on?

They did in droves! Both recruiters and human resource professionals were attracted by the “expert” statement. Within weeks of Mr. Brown having his new “expert” resume, he received numerous calls. Chris interviewed 11 times in two weeks and was offered 7 positions. Needless to say he is happy as an “expert” and now articulates this to all, and is still receiving interest in his services.

Are you an EXPERT? 


Martin Buckland is a Professional Career Management Expert with offices in Canada and the U.S. President of Elite Resumes, he is certified in resume writing, executive & career coaching, job search strategies, personal branding and interview coaching. For more information on his services, visit or call 1-866-773-7863.