Sample Sales Cover Letter

View this sample cover letter for a sales representative, or download the sales cover letter template in Word.

By Martina Mascali, Monster Contributor

The sales industry offers various job opportunities and, no matter which one you pick as your future career, sending a sales cover letter along with your resume will give your application a boost. A cover letter is your opportunity to showcase your salesperson skills, only this time you are the product the reader must want to know more about. Give recruiters more information about certain accomplishments, experiences, and competences of yours that match those of their ideal candidate.

Your application will rarely go unnoticed when you write a unique and compelling sales cover letter that adheres to these top tips:

  • Include a greeting and address the cover letter to the hiring manager.
  • Clearly identify the job you’re applying for.
  • Compliment the organization on something you admire about them to show you have done your research and have some sort of familiarity with who they are and what they do.
  • Explain what makes you a great fit for the role, what your best skills and strengths are, and highlight some of your achievements with specific examples.
  • Close your sales cover letter with enthusiasm for the opportunity and a call to action inviting the hiring manager to reach out for a follow up.

To catch your reader’s attention, include specific examples of work situations and how you used your skills to save the day, and add numbers to quantify your successes. These could be:

  • how many sales you personally closed in a particular company or overall in your career
  • any ranks and notable achievements you accomplished in previous roles
  • how you’ve meet or exceed previous expectations
  • how you’ve used your skills to increase sales, acquire more clients, or reverse negative results for a company

Sales Cover Letter Example

Joey Potter

Montreal, QC 00000 | 555-555-5555 | joeypotter@email.com

July 27, 20XX

Ms. Hiring Manager’s Name

VP of Sales

Company One

55 East Second Street

Montreal, QC 00000

Re: Territory Sales Manager, Advertised on Monster

Dear Last Name:

As your next territory sales manager, my focus and energy would be directed toward achieving the same multimillion-dollar growth for your southeast territory that I have delivered for my current and former employers.

I am a dedicated sales professional with experience propelling my assigned regions to record-setting revenue results. I oversee top-producing salesforces; multi-province territories; and retail, wholesale, and distributer channels.

In my present role as sales territory manager at Company Two as well as in earlier sales positions, I have consistently met or exceeded quotas and expectations. For example, I have:

  • Closed $6.8M in 20XX (20% above goal) to achieve a new territory record in overall sales volume at Company Two.
  • Ranked in the top 5% of sales professionals company-wide throughout my career, including #1 revenue and market-share honours out of 100 colleagues nationwide during my tenure with Company Three.
  • Expanded account base by 23% during a time when industry sales declined by 10%.

Regarded as an expert in consultative sales, account management and salesforce development, I am driven to sell, enjoy teaching others how to sell and take pride in serving my customers and channel partners with excellence.

I look forward to discussing plans for generating new business opportunities within Company One’s southeast territory, and I have some ideas I would like to share with you. The best way to reach me is my cell (555-555-5555) or email joeypotter@email.com. Thank you for your time!

Sincerely,

Joey Potter

The territory sales manager cover letter above is an example of a sales cover letter containing the key elements and demonstrating the standards described in our “how to write a cover letter” guide. Use the sample as inspiration to get started on your own.

Monster data shows that the national sales manager salary averages $110,336 per year within a range of $51,200 to $143,104. Discover how much you could be paid working in the sales industry when you search your role and location on Monster’s Salary Tool.

These are the areas with the greatest demand for sales professionals:

Browse all the sales jobs available on Monster to discover more locations where you might find a good fit.

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