In close collaboration with the Executive Director, Product Solutions and Publisher, you will execute: Comprehensive Market Research and Product Conceptualization (20%): In collaboration with members of our classroom success team, the associate publisher will utilize a range of research tools (e.g., field calls, focus groups, surveys, concept or prototype reviews, product testing, industry best practice review, user data, CXT market feedback, classroom observation, attending subject area conferences) to support the Publisher with identification and validation of potential new resource opportunities, customer curriculum interpretation, and pedagogical and instructional best practices to drive business growth and retention. Market Launch Initiatives (10%): In collaboration with the Publisher, Program Specialist, CXT and Product Marketing Manager develop product related supports (i.e. Key learning resource benefits, instructional overview, testimonials from reviewers or authors, ways to position resources, resource FAQ’s, resource implementation tools and presentations, sales training material, etc.) for market-facing initiatives.