posted

30+ days ago

Location

Description

Role

This particular function is mainly in charge of supporting the company throughout the regions, by controlling the business, industry preparation as well as campaign execution, which includes strategic and tactical plan to increase penetration inside new places, by delivering need & sales targets. The job will even support the buyer Liaison Officer in ensuring almost all nearby location engagement is extensively planned and opportunities are backed.

Responsibility
  • Execute all web, SEO/SEM, email, social media and display and search advertising campaigns, sales funnels, Content Marketing
  • Maintain social media presence
  • Collaborate with internal teams to create landing pages, keyword research, ad copy, banner designs and optimize user experience
  • Measure and report on the performance of all digital marketing campaigns
  • Produce marketing content for promotion across digital marketing channels, including email, website, social media, search, and chat.
  • Plan, develop and optimize paid media campaigns.
  • Work with strategic partners and stakeholders on workflow processes and systems to maximize effectiveness.
  • Report on project progress and engage in client, user, and partner communications.
  • Build knowledge bases around processes, business rules and assist in documenting best practices.
  • Work closely with internal teams to bring campaigns to life while driving and measuring key business results
  • Analyze and gather data
  • Identify A/B testing opportunities, executing and optimizing against results
  • Review and test emails, campaigns, and features before launch
  • Stay on top of new trends in digital marketing content and strategy
  • Create engaging monthly social media content calendars.
  • Generate and utilize web analytics codes & tracking. Plan and develop email campaigns.
  • Regularly update the website and other properties with marketing content.
  • Design creative assets for social media channels, email campaigns, websites, and landing pages. e.g. Canva, Photoshop, Illustrator
  • Produce and analyze monthly performance reports.
Requirements

Client service

- Client Service refers to the ability to communicate efficiently and professionally with clients. At work, client service skills are required to interact with clients on behalf of the employer.

Teamwork

- Teamwork refers to the skills needed to interact with other people. At work, people work with others in pairs and in small and large groups to coordinate tasks, share resources, plan, make decisions, negotiate, solve conflicts and complete other activities that involve teamwork.

Communication

- Communication refers to the skills needed to exchange thoughts and information with other people. This exchange can happen orally by speaking, listening and using non-verbal cues, such as body language or in writing. At work, people use communication skills to talk to customers, discuss products with suppliers, explain work procedures to co-workers, participate in virtual sales meetings with clients, and other activities that involve verbal or written exchanges.

Digital skills

- Digital technology refers to the skills needed to understand and use digital systems, tools and applications, and to process digital information. At work, people use digital technology skills to input, access, analyze, organize, create and communicate information and ideas using computers, software, point-of-sale equipment, email, podcasts, web applications, smart phones and other digital devices.

Leadership

- Leadership refers to a number of skills, including communication, relationship building, and the ability to delegate and traits such as honesty. At work, leadership skills are required when working in a team, demonstrating initiative, and taking responsibility for the completion of tasks that require multiple employees.

Department Mission / Job to be done

AKP Solutions is a small consulting firm located in Toronto providing general business management and professional consulting services through independent contractors since 2019. In response to COVID-19, we are proud to be building Cansulta, a website and online community for small business owners and entrepreneurs who need to manage and grow their business to connect with vetted consultants. Cansulta is an innovative online platform dedicated to the shared success of entrepreneurs and consultants centered on its core tenets of accessibility, affordability and automation. Our internal activities include the research, planning, design, development, project management, marketing, and support services required to maintain the platform.