Senior Marketing Associate
Senior Marketing Associate
About Capital One Canada
At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.
As a Senior Associate, Marketing, you will join the Customer Engagement department and be part of a collaborative cross-functional Product Marketing team in support of our digital products. This team is passionate about designing, creating & marketing digital products, platforms and features which accelerate innovation & offer experiences that empower our customers to live healthy financial lives. We’re seeking a data-driven marketer with exceptional focus on customer experience & elevating products to drive value for our customers.
In partnership with your team members, you will be responsible for driving adoption of our mobile app, online banking platform, credit score tool and accompanying digital features while driving brand advocacy. You’ll be our team expert on creating, executing & measuring marketing & creative strategy that help to bring our products & relationships with our customers to the next level.
What you’ll bring to the table
Storytelling expert: You are able to interpret data, come up with a point of view, and provide a recommendation to your stakeholders. You will leverage that data to tell a story and be able to explain the why, how and so what.
Customer obsessed: You are passionate about using customer insights and behavioural data to communicate with customers with the right message, at the right time, in the right channel.
Project manager: You can effortlessly lead projects by developing highly detailed workback schedules and ensuring all elements of the project are on track by working with teams across the organization.
Strategy & risk focused: You use strategic frameworks that balance business and customer value, and translate a customer problem into something tangible.
Relationship builder: Did someone say connect the dots? You’re on it. You have proven experience in collaborating with internal departments (i.e., Business and Data Analysts, Operations/Production, Legal, Creative, Digital Product Managers, etc.) to ensure marketing campaigns are delivered on-time, within budget and represent the voice of the customer within our cross-functional teams.
Creative eye: You have an eye for what makes creative great, ability to provide valuable feedback and know how to optimize for various channels.
What you’ll do as a Senior Marketing Associate:
Consult on, develop, execute & recommend marketing tactics, tests & strategies to increase product adoption by using insights, analytical storytelling & creativity, channel planning & measurement expertise
Manage projects from planning to briefing through launch and assessment, ensuring all elements are on track. You’ll collaborate with teams across internal departments including analysts, operations, legal, creative, product owners, process managers & more to ensure marketing campaigns delivery & execution runs smoothly
Use qualitative and quantitative customer data and research to identify key insights and customer segments that inform optimal targeting and messaging strategy recommendations
Brief and work closely with internal creative design delivery teams to build attention grabbing & effective creative that represent & elevate the Capital One brand
Partner with analysts to develop tests that determine the optimal way to communicate with customers to drive action, testing channel mix & optimizing based on learnings
Develop technical skills to be able to deploy personalized, targeted cross-channel campaigns within Capital One’s ecosystem (email delivery platform, in-app delivery platform) with a focus on digital (email,SMS,app)
Develop & execute strong measurement plans including monitor results, optimizing where relevant and using results to inform ongoing strategy; communicate results to key stakeholders
Represent our digital products & product marketing across the company; act as a product marketing thought leader, product expert & brand steward to ensure teams are communicating about our products effectively
Bachelor’s degree in Marketing, Commerce or related field
2 years experience launching cross-channel, targeted customer marketing campaigns (digital channel experience including email marketing preferred)
Previous experience in a marketing role in a data-driven organization & strong analytical marketing experience
Previous experience working with an internal or external creative design team
Proficient with Excel or Google Sheets to interpret data
Experience working with a customer or market research team
Experience in basic coding and/or data visualization (e.g. SQL, Python, Tableau, QuickSight)
If this sounds like you, we can’t wait to meet you!
Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at
RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).