A brand ambassador is anyone who acts as the face of a popular brand. Celebrities often act as brand ambassadors when they agree to promote a particular product. In today's digital age, many bloggers are becoming brand ambassadors simply by sharing their enthusiasm for a brand. Advertising firms may invent brand ambassadors like Flo of Progressive Insurance, who is neither an actual celebrity nor a real person, but a highly recognizable face associated with the company.
Professional brand ambassadors may find themselves called to promote their brand in a number of ways, from handing out samples and conducting demonstrations to writing open reviews, tweeting about brand experiences, or wearing brand merchandise. As marketing teams get more creative, so too do the opportunities available to enterprising brand ambassadors.
Brand Ambassador Job Education Requirements
Many brand ambassadors can land a job in this field with little to no prior experience. Most companies provide rigorous on-the-job training for their brand ambassadors to help them better understand the business as well as the brand itself. Job seekers with a popular blog or large social media following are particularly valuable as brand ambassadors. A background in advertising or marketing is useful as well.
Brand Ambassador Job Market
Brand ambassadors are in a niche category and statistics about this small job market are not collected. However, this occupation falls under the job category of professional occupations in business services or management. Job prospects for brand ambassadors are fair in Canada. Employment growth for this industry is expected to be particularly strong in Alberta, Manitoba, New Brunswick, Nunavut, Ontario, Prince Edward Island, Québec, Saskatchewan, and the Yukon.
Brand Ambassador Job Salary Information
Under the category of professional occupations in business services to management, the median hourly wage is C$32.31 in Canada, ranging from C$17.00 for low-end earners to C$52.88 for high-end earners.