Marketing coordinator Job Skills

Marketing Coordinator Job Overview The marketing coordinator is responsible for marketing products by developing ...

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Marketing Coordinator

BC Ferries
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Marketing Coordinator Job Overview

The marketing coordinator is responsible for marketing products by developing marketing strategies and ad campaigns. They track sales data, maintain databases, plan meetings, participate in trade shows, maintain promotional material, prepare reports and analyze data. The coordinator supports the rest of the marketing and sales staff by providing information on market trends, account analyses, forecasts, product information and customer requests.

Since a lot of research and analysis is involved, marketing coordinator jobs require applicants to be highly organized with a mind for statistics. Great written and verbal communication is also important, as are leadership skills and the ability to work both independently and on a team.

Marketing Coordinator Job Education Requirements

Education requirements may depend on the industry, and marketing coordinators will need to be well versed in their employer's field. A college degree in marketing or a related field is necessary to obtain an entry-level position. New graduates may start out working as marketing associates or interns to get their foot in the door and gain much-needed experience. Aspiring marketing professionals can also pursue marketing certifications in Canada to boost their chances of success.

Marketing Coordinator Job Market

Marketing coordinator careers in Canada are expected to grow at an average pace, but with increased demand for digital-savvy marketers who understand web and mobile marketing strategies, employment opportunities are quite vast. Similar jobs can be found in advertising, sales, promotions or marketing management, and experience in any marketing position will only increase an individual's chances of obtaining the title they really want.

Marketing Coordinator Job Salary Information

The average salary for marketing coordinators will vary by location, but those in Toronto earn an average of C$42,000, which also happens to be the national average. Entry-level salaries tend to be about C$33,000 with chances for frequent raises after 10 years' experience.

  1. Marketing coordinator