Marketing managers are in charge of planning, directing, and coordinating marketing programs and policies. A marketing firm or other large company that has its own in-house marketing staff may employ marketing managers. Marketing managers must determine consumer demand for products and services in order to identify potential customers and contend with competitors. This involves going over market data and coming up with pricing strategies that will maximize profits.
As with any management position, marketing managers should exhibit above average leadership qualities. They need to have excellent written and verbal communication skills, great attention to detail, and be highly organized in order to succeed in this career. Marketing manager jobs are often found in consulting companies, public relations firms, advertising agencies, and the financial industry.
Marketing Manager Job Education Requirements
Anyone pursuing a career in marketing should at least have an associate's degree in marketing or a related subject. Marketing managers may have earned promotions based on experience, having started out as marketing assistants and working their way up, but most hold bachelor's degrees and have taken administrative classes. You can also become certified by the Canadian Marketing Association, which gives marketing managers a competitive edge.
Marketing Manager Job Market
Career projections for marketing managers is good thanks to newer digital marketing strategies like search engine and social media marketing. This has increased demand for professionals who are up to date on these relevant technologies. While this means gaining experience in digital mediums, it's important to remember that all marketing professionals should keep up with evolving strategies in order to stay current.
Marketing Manager Job Salary Information
Salary varies by location, but the average marketing manager in Canada earns about C$60,400 per year. Marketing coordinators with several years of job experience can expect a salary of nearly C$93,000 annually. Those just getting started, however, can expect to earn entry-level salaries of around C$40,000 a year.