Sales associates are people who help a company sell its products or services. They may work in a retail environment, like a clothing store or automobile dealership, or on a wholesale basis, selling to a company's business customers so that they can use the goods in creating their own products or resell them as is. Sales associates typically work in store locations, although they may also interact with prospective clients online. Some sales associates may cold call potential customers or make contact with people after they fill out an interest form. People working as sales associates need to have a firm understanding of the company's products and services, as well as a basic understanding of what goes into the process.
For instance, a retail clothing sales associate often needs to have an understanding of fabric and garment fit while a person who sells automobiles may need to know how horsepower affects handling or what characteristics a vehicle may need to tow something. Sales associates also need to be skilled in selling, teamwork, customer services, organization, communication, and managing customer relationships.
Sales Associate Job Education Requirements
Sales associates are generally not required to have a minimum level of education. Many people work as sales associates before graduating high school. However, the competition for some sales associates positions can be so high that a secondary school diploma if not a college degree is often preferred.
Sales Associate Job Market
The job market for sales associates is greatly affected by consumer buying behaviors. When people are buying, companies need more sales associates. In addition, these positions may be seasonal. Some sales associates may work primarily through the holiday season or the summer.
Sales Associate Job Salary Information
Sales associates typically make around C$21,000 annually in a full-time position in Canada although different incentives like commission could help sales associates earn three times that amount.